The Pillowcase
Sleep is the time when lovers who sleep apart can meet. It's said that you're more likely to dream about the last thing you think of before falling asleep, so it's no wonder we often dream of that person who makes our life so special. It's a shame that Morpheus' charm is fleeting, and upon waking, we find ourselves alone again in our bed. In this idea, we propose a method to make those moments just after waking up a bit sweeter and, why not, also the little while before falling asleep.
We all know a store where they print any image we want on a t-shirt or something similar. And if they can do it on a t-shirt, why not on a pillow or cushion cover? Bring a photo of your face where you appear asleep, cuddly, with lips ready for a kiss... whatever you think your partner would like to see before sleeping and just after waking up. Print it on a cushion cover, for example, and gift it to them so they can have you a little closer each night.
If you're curious about how this idea looks, we recommend watching the movie Paris, Je t'aime. It's a collection of short films set in Paris by prestigious directors. In the short film starring Natalie Portman, you'll find a pillow with the face of one of the lovers printed on its cover.